How Much Does Billboard Advertising Cost in the UK? (2026 Guide)

UK digital billboard advertising starts at £10 per day on FameCake. Standard format rates reach £60 for iconic screens. A single screen at £15 per day costs £94 for seven days with the current duration discount.

These prices buy time in a shared rotation. They do not buy exclusive use of the screen.

Rates checked on 12 September 2026. Location-specific prices can differ. Check live pricing and your selected location before paying.

Billboard prices by format

Digital format	Standard one-day rate, including VAT
Small venue screen	£10
Mid-size screen, including D6	£15
Large screen, including D48	£20
Extra-large screen	£30
Iconic screen	£60

These are the standard format rates, not a quote for every location. Some locations sell several screens together at one site price.

The UK billboard sizes guide explains D6, D48, and the other format names.

Three worked budgets

These examples use one screen, standard rates, and no upgrades, subscription, or promotional code.

Example	Calculation	Total, including VAT
One day on a £10 screen	£10 × 1 day	£10
Three days on a £20 screen	£20 × 3 days, less 5%	£57
Seven days on a £15 screen	£15 × 7 days, less 10%, rounded down	£94

For the seven-day example, £105 less 10% gives £94.50. The current price calculation rounds down to £94.

At the same £15 day rate, 14 days costs £178 and 30 days costs £360. Those totals include duration discounts.

Choose the location before setting the budget. A cheaper screen far from your customers can be poor value.

What does a day of advertising include?

Your advert appears alongside other content during the screen's operating hours. A calendar day does not mean continuous display or 24-hour operation.

The number of plays depends on the location, schedule, and delivery arrangement. There is no single play count for every screen.

To calculate an illustrative schedule, suppose a screen runs for 12 hours with one appearance every two minutes. That gives 360 appearances: 12 × 60 ÷ 2. This example is not a FameCake delivery promise.

A play also does not equal a person watching. Route's audience definitions distinguish estimated audiences from counts of displayed adverts.

Billboard costs in Glasgow, Newcastle, and Manchester

The city name alone does not set the price. Compare the exact site, screen format, viewing direction, and operating hours.

City	Locations to compare	Current prices and photos
Glasgow	Princes Square, Balmore Road, Victoria Road	Glasgow billboards
Newcastle upon Tyne	Eldon Square, Dean Street, St James Boulevard	Newcastle billboards
Manchester	First Street, Wilmslow Road, Heaton Park	Manchester billboards

Each city page shows its current inventory and day rates. Use those lists instead of a fixed screen count in an article.

For other areas, browse all billboard locations.

How do traditional billboard prices compare?

A printed poster occupies its panel throughout the campaign. Digital advertisers usually share the display. Compare the duration and share of display before comparing prices.

One published UK supplier price guide lists £400–£700 for a two-week static 48-sheet campaign, including production. It lists £700–£1,800 for a static 96-sheet campaign. These are that supplier's indicative figures, checked on 12 September 2026.

The guide does not state VAT treatment beside those prices. Confirm it in the quote. These figures are not a national average or a like-for-like comparison with a shared digital slot.

Ask each supplier for the same information:

• The exact site and campaign dates.
• The display share or contracted plays for digital screens.
• Operating hours and any restrictions.
• Artwork, printing, installation, and VAT charges.
• The total price and cancellation terms.

Motorway and premium city-centre locations need their own quotes. A nearby roadside screen has a different audience and viewing position.

Which extras change the total?

Several locations: check the combined quote. A site containing several screens can have one price for the whole location.

Frameless artwork: the optional upgrade removes FameCake branding and changes the price.

Subscription: this renews the campaign automatically. Compare the renewal total and schedule before choosing it.

Artwork: digital screens need no printed poster. You can upload a design or use FameCake's designer.

The pricing page shows current options. Check the final total before payment.

Is the campaign worth its cost?

Set one measurable target before spending. For example, record qualified enquiries or completed purchases using a campaign-specific offer code.

Use your margin after product costs and discounts. Sales revenue alone does not tell you whether the campaign paid for itself.

Our billboard measurement guide includes a worked example and explains the limits of attribution.

Start with a location near your customers. Choose dates you can measure, and keep the first advert simple.