How to Get £20 Off a Billboard Ad (and Give a Friend £20 Too)
A friend's FameCake link takes £20 off a billboard ad of £50 or more. Already run one? Send your link and bank £20 for every friend who uses it.
In billboard advertising, a discount used to mean "commit to six months and we'll knock something off the rate card". You needed a budget before anyone would talk to you about saving money.
Ours works the other way round. Someone who has already put an ad on a digital billboard sends you a link. You get £20 off your ad. They bank £20 off their next one. Nobody signs anything.
Quick answer
- Got a link from a friend? Open it and make your ad. £20 comes off any ad of £50 or more at checkout, even if you've advertised with us before.
- Already run an ad with us? Your link is on your post page and in your emails. Send it. Every friend whose ad goes up banks you another £20 off.
The full details are on the Give £20, Get £20 page.
How it works
- Someone runs an ad. Once it's paid for, they get a personal link.
- They send it, or share their ad. Every ad they share carries the offer, so a friend who sees it on WhatsApp gets the £20 too. There is no code to copy.
- You both save. You get £20 off an ad of £50 or more. On the day your ad first plays, they get a £20 code. Every friend adds another code to their bank.
- £20 off your ad
- Ads of £50 or more
- Taken off at checkout
- £20 off an ad, per friend
- Arrives when yours first plays
- Lasts a year
What £50 gets you
Screens start from £10 a day, and the price depends on the screen's size and where it is. So £50 of advertising might be five days on one screen near you, or a weekend across a few. Check live pricing for the screens you want. With the link, that £50 costs you £30.
If you're working out a budget from scratch, our billboard advertising cost guide breaks down what each option costs.
Who to send it to
Whoever you'd recommend a good plumber to. The café owner can tell the barber next door. Someone who put up a birthday billboard can send it to the friend who filmed it. A tradesperson can pass it to a mate in another trade.
Business or personal, the offer is the same. A shop can send it to a cousin with a big birthday coming, and the cousin can send theirs to a shop.
The small print
| Rule | Detail |
|---|---|
| Who can use the £20 off | Anyone except the person who sent it, once per link |
| Minimum ad | £50 or more |
| When the sender gets their £20 | The day your ad first plays |
| Spending their £20 | On an ad of £30 or more |
| How long their £20 lasts | One year |
| How many friends | No limit. One £20 code for each friend who uses your link. Past 10 in a month, we check them before they arrive |
| Sending to yourself | Doesn't work. The code knows who it belongs to |
| Who gets a link | Anyone who has paid for an ad. Ads posted through a partner group are not included |
| Fair play | The sender needs an ad they actually paid for, each card earns them one reward, and more than 10 in a month get a quick human check |
The full rules are in our terms.
Why we do it this way
Advertising costs money, including ours. We would rather spend it on the people who already like what we do than on another ad network. A friend telling a friend beats any targeting we could buy.
We're also not pretending this is generous to the point of foolishness. £20 off a £50 ad is a real saving, and we still make a living on it. That's the deal.
How to find your link
If you've run an ad with us, your link is in three places:
- On your post page, under your ad
- On your My Posts page
- In your receipt email, and again in the email we send when it first plays
When you share your ad from any of these, the offer goes with it.
FAQ
Can I use my own link? No. Your link is for other people, and the code checks.
Does it stack with other codes? No. One code per ad, so use whichever saves you more.
I'm not a business. Can I still send it? Yes. Anyone who has paid for an ad gets a link, whether the ad was for a shop or a birthday.
Can I save them up? Yes. Every friend who uses your link earns you a separate £20 code, and each lasts a year. Refer five friends and you have £20 off each of your next five ads of £30 or more. One code goes on each ad.
When does my £20 arrive? On the day your friend's ad first plays on a screen. We email the code and show it in the app. If you've had more than 10 that month, we check it first.
Got a link already? Open it and make your ad: the £20 comes with it. Run one before? Get your link and send it to someone who belongs on a billboard.
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