Billboard Advertising in Walsall and the Black Country: Prices and Locations (2026)
Digital billboards in Walsall, West Bromwich, Wolverhampton, Dudley and across the Black Country from £10 a day. 50+ screens, self-service, live the same day.
Ask a billboard company for a rate card in Walsall and you'll usually get a two-week package, a minimum spend and a reply in a few days. That works for a car brand. It doesn't work for a chippy in Aldridge that wants to tell people about Friday's offer.
The Black Country now has over 50 digital screens you can book yourself, by the day, from £10. Pick a screen, upload your ad or type what you want it to say, pay, and it can run the same day.
What it costs
Prices depend on the screen, not the town:
| Type of screen | Price per day |
|---|---|
| Convenience store screens | £10 |
| Shell petrol stations, all 8 screens on the site | £30 |
| Shopping parades and retail parks | £15 |
| Roadside and town centre screens | £20, or £45 for both sides of the M5 site |
| Shopping centre screens | £15 to £20, or £45 for both Mander Centre screens |
You see the price of each screen before you pay. A week on one £15 screen costs £105.
Some roadside sites have two sides, and we sell them as one unit. When people could book a single side, they were never sure which side to look for. So you get both sides, and the second one costs half price.
How long to run it
Plan on a week at least. A billboard works by repetition: your customers pass the same screen on the school run and the commute, and it takes a few passes before your name sticks. One day rarely brings in calls, and that is the most common reason people give up on billboards too early.
If the budget is tight, pick fewer screens and run them for longer. One screen on your customers' route for two weeks gives the same people many chances to see you. A handful of screens for one day gives each of them one.
Longer runs also earn more free time. Go and see your ad, take a selfie with it and upload it. Once it is verified, Boost adds 20% to your booked time for free. A one-day ad gets about 5 extra hours. A two-week ad gets nearly 3 extra days.
Where the screens are
Walsall
The Walsall screens are six screens in Aldridge, at The Square and Anchor Parade, £15 a day each. Nearby Willenhall has a Shell petrol station with eight screens, and you get all eight for £30 a day, and Wednesbury has one convenience store screen.
To be straight with you: we don't yet have a big roadside screen in Walsall town centre. If you want one, the West Bromwich M5 screens below are the nearest.
West Bromwich, Oldbury and Sandwell
| Location | Price per day |
|---|---|
| Birmingham Road by the M5, West Bromwich (both sides, extra-large) | £45 |
| Farley Centre, West Bromwich town centre | £20 |
| Astle Park, West Bromwich (six screens) | £15 |
| Shell Birchley Island, Oldbury (all eight screens, by M5 junction 2) | £30 |
| Bearwood Road, Smethwick | £20 |
| Two convenience stores, Cradley Heath and Old Hill | £10 |
| Station Road, Blackheath (Halesowen page) | £20 |
See all West Bromwich billboards and Oldbury billboards.
Wolverhampton
Seven screens in Wolverhampton: two in the Mander Centre (£45 for the pair), four in the Wulfrun Shopping Centre (£15) and one convenience store near the university (£10). There is also a convenience store screen in Bilston.
Dudley borough
There is no screen listed under Dudley town itself. The Dudley borough screens are listed under their towns:
| Location | Price per day |
|---|---|
| Dudley Road, Kingswinford | £20 |
| Multipark Pensnett, Kingswinford (four screens) | £15 |
| Merry Hill Shopping Centre, Brierley Hill | £20 |
| Two convenience stores, Stourbridge | £10 |
See Kingswinford, Brierley Hill and Stourbridge.
Birmingham is next door, with around 40 more screens on the Birmingham screens page.
How to book one
- Pick a town above, or open the screens map and zoom in.
- Upload your artwork, or type your message and let the built-in designer make it.
- Choose your dates. A week or more works best.
- Pay. Your ad goes through a quick content check and starts on the day you chose.
The whole thing takes a few minutes on your phone. No PDF spec sheet and no "our team will be in touch".
- Ask for a rate card and wait
- Two-week packages and a minimum spend
- Weeks of notice
- Pick a screen on the map
- From £10 a day, for as long as you like
- Live the same day
Who uses them
Most ads on Black Country screens are local businesses: takeaways, salons, garages, trades and shops putting their name where their customers already drive. The rest are birthdays and the odd proposal. If you're not sure a billboard is worth it for your business, we've written up the honest answer.
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